EXPERIENCE

With mountains of experience in retail and tech marketing, branding, packaging and digital communications, I love raising a brand to icon status. Focused on generating and directing innovative creative solutions that achieve dramatic results.

METHOD COMMUNICATIONS
VP, CREATIVE DIRECTOR
Salt Lake City, UT
2019 – Present

Lead the creative vision and design strategy within an international communications and marketing agency. Develop brand identity systems, digital campaigns, and integrated marketing across web, social, video, and product storytelling while partnering with senior marketing and brand leaders to translate strategy into compelling brand experiences. Provide creative leadership for campaigns and brand initiatives for companies including Salesforce, T-mobile, Canva, Quicken, Domo and Young Living.

PERISCOPE
GROUP CREATIVE DIRECTOR
Minneapolis, MN
2013 – 2019

Senior creative leader directing integrated brand programs across retail, packaging, digital marketing, product development, and advertising. Founded and scaled the agency’s retail brand practice, building a multidisciplinary team of more than 20 designers.

Created an innovation lab that developed new product concepts and brand extensions, resulting in more than 20 retail product launches for Target, General Mills, DreamWorks, Walgreens and Publix.

BOOM ISLAND GROUP
CREATIVE DIRECTOR
Minneapolis, MN
2007 – 2013

Managed overall quality and profitability of the agency’s design work. Excellent leadership skills, level-headed problem solver and team motivator. Directed the design group in concepting and strategy, training, hiring and performance. Proven ability to conceive innovative on-strategy ideas that deliver growth. Clients included Target, General Mills, Best Buy, Epicurious, Jack Link’s, Taco Bell and Schwinn.

FAME
GROUP CREATIVE DIRECTOR
Minneapolis, MN
1999 – 2007

Directed integrated retail marketing programs across packaging, in store marketing, brand identity, and advertising. Led the redesign of Target’s gift card strategy, increasing gift card sales by more than 200 percent. Directed national in store campaigns for major retail seasons including Christmas, Halloween, Easter, and Back to School, while partnering closely with Target’s retail trend and product design teams to align brand storytelling with consumer insights.